To survive in a super competitive e-commerce market, an online seller needs to learn the art of consistently promoting itself from time to time and keeping its new and old customers updated about the latest products, upgraded versions of the old products, and discount schemes.
Acquiring customers on a large scale and promoting new products on LinkedIn or any online platform is not easy. It needs patience and proper networking.
LinkedIn is a website for professional networking, and it is accessed in more than 200 countries worldwide, with around 722 + million users across the globe. It has a massive user base. It allows us to create a buzz amongst several potential customers with an active networking process and convert them successfully.
LinkedIn is one of the finest platforms where companies (sellers) can build their brand’s name. It can provide companies with massive visibility amongst potential customers.
However, businesses need to follow specific protocols for acquiring customers while simultaneously promoting new brands.
What NOT to Do While Promoting a Brand on LinkedIn
Companies can follow specific steps to build their customer base, and they are:
Sellers must remember not to spam the users’ inboxes with hundreds of updates about their new products. It is the worst decision sellers can take to push their customers away rather than acquire them. It is essential to personalize the emails instead of sending them a cookie-cutter script about products. Understand that there are probably 50 or 100 brands out there who are vouching for users’ attention. Sellers usually get too excited about their new product or monthly goals to acquire a certain percentage of customers.
Companies must not forget that they are dealing with real people. The approach must be very subtle. Instead of using marketing lines like “buy our product”, say “try our products”. It appears more genuine and sincere. A LinkedIn profile can work as an online resume. It speaks a lot about a company and its products. One of the advantages of LinkedIn that makes the platform more suitable for online business and customer acquisition is that sellers will receive notifications whenever a user visits the company’s profile. There are high chances that the visitor will probably send an add friend request to know more about the products, so the company’s profile must look appealing and trustworthy.
An efficient CRO team can guide sellers to make their profiles more professional and attractive to increase the chances of being visited by potential customers. A company’s approach towards visitors should be subtle and sincere.
Common Issues Faced by Companies While Launching a Product
Below are some common questions that every company has to deal with while bringing a new product to the market. And they are:
- What are the customer issues a company will address?
- How can a specific product possibly solve customers’ problems?
- And what are the prospects in the future if someone agrees to buy the product?
These are the three main issues that the company must address. Customers will then get a clear idea of whether to invest in the product or not.
It is essential to send a connection request to a potential customer if he has shown interest by visiting a company’s profile to know about their products. Hence, it is vital to personalize the messages.
However, when sellers send about 50 or more messages to different users, it may consume a lot of time. Dux-Soup can accelerate the process and scale up the lead generation.
It views a seller’s LinkedIn profile and automatically promotes the new product on the seller’s behalf. It sets up an automated drip campaign on LinkedIn to stop sending further messages to users once they respond to the seller’s messages.
A seller’s intention should be to gently remind the potential customer about the product and not bombard them with hundreds of messages.
A seller must search for LinkedIn groups where users have similar interests to them, and there are high possibilities that users may need products that a seller manufactures.
A company must show its products to users, some of whom may show their interest, and some will eventually convert as buyers. Repeat this process. If a product has a good quality, then probably word-of-mouth publicity will follow.
Conclusion
As a start-up, sellers have a massive opportunity to bring their products to many potential customers. In focusing on what to do while promoting a brand on LinkedIn, one must focus on three crucial points, and they are:
- Kindly follow the protocol and refrain from sending hundreds of messages that could ultimately get a seller blocked by potential customers.
- Always personalize messages instead of using a typical script for every user. Companies can also take the help of Dux-soup automated software that could send messages to potential customers on behalf of the seller.
- Sellers must choose words carefully while approaching users. Companies must ask users to try their products instead of buying products. Keep a subtle approach toward your customers.
Your LinkedIn profile is like a resume about your company’s products; planning it more carefully can make it look appealing.
A CRO team can help you build an attractive profile that could garner more attention from your customers. Integrating it with Google Analytics can create reports about those who visited your profile or checked the company’s online portal.
To know more about promoting your online business through the LinkedIn profile and get more information about automated software like Dux-soup and customer acquisition strategies by LinkedIn,
