Complete Bibliography of Amazon Abbreviations
As a new seller, it is imperative that you are aware of various terminologies associated with Amazon that every seasoned Amazon seller uses. Keeping that in mind, we developed this detailed Amazon Glossary article, which is a non-exhaustive list of 250+ useful abbreviations to help you dive into the world of selling on Amazon.
What is Amazon 7-Day Deal?
Amazon 7-day deal is a pre-approved special offer on a specific ASIN by reducing the price, and the deal is run for approximately a week.
What is A/B Testing?
A/B Testing is referred to as “Split Testing” as it is probable that your products may reflect an increase in profits by 25%. It is a process of comparing sales metrics of two different websites/listings of products about conversion rates.
What is Amazon A+ Content?
Amazon A+ Content is specifically formulated keeping in view the various brands to devise content with the sole objective of driving conversion rate, and it is popularly referred to as “Below-the-fold marketing content”. This will enhance the framework of the page of the product with some added features on Amazon, like formatting in the tabular form concerning features and enhancement of images to perceive better.
What is Amazon A9?
Amazon A9 refers to the development of search engine and search engine advertising technology as it works specifically to empower the various product pages of Amazon and other retailers of eCommerce and will help optimize organic ranking. Amazon A9 is a subsidiary of Amazon.
What is Amazon Advertising (AA)?
Amazon Advertising is devised keeping in view businesses of varied sizes to parallelly develop on and off amazon so that they will be accessible to marketers who are at various levels of growth with relevant expertise and to provide ad solutions to get connected with their customers at each mode of the journey in business with Amazon.
What is Amazon Account Health?
Amazon Account Health refers to a set of account health metrics with standard practices devised keeping in view all the sellers who must adhere to them as they must stick to a set of policies and deliver performance targets in their journey as an Amazon seller. These account health metrics can be listed as compliance with regard to providing customer service, product policy, and shipping services. These metrics are framed to get good reviews and keep account health intact.
What is Amazon Advertising Cost of Sales (ACoS)?
Amazon Advertising Cost of Sales is framed to measure the efficacy of your PPC Ad (Pay-Per-Click) and is measured as advertising spend divided by advertising-attributed sales. Advertising Cost of Sales/ACoS = total ad spends ÷ total ad revenue.
Learn more about Amazon ACoS.
What is Amazon Advertising Platform?
Amazon Advertising Platform offers self-service options or the option of working with an in-house Amazon team to create and execute programmatic advertisements for online shops. It is a media-buying service for companies to reach Amazon customers who frequent third-party sites besides Amazon.
What is Ad Daily Budget?
Ad daily budget refers to the average amount you are planning and capable of spending for the pre-determined keywords for a particular ad group per day.
What is Amazon Ad Impression?
Amazon Ad Impressions refer to the number of times an ad is shown to users.
What is Ad Order?
Ad order refers to the number of orders made by Users concerning the number of clicks on a particular ad for a product.
What are Ad Sales?
It refers to the optimum volume of sales churned out by users in a week that is made by clicking on the ad for your product.
What is Ad Spend?
Ad Spend is the entire amount spent as click charges in relevance to an Amazon ad campaign.
What is Ad status?
Your ad group’s exact condition and status are reflected as the Ad status.
What is Amazon Ad Targeting?
Amazon Ad Targeting is a pre-set condition wherein Amazon tends to choose specific keywords automatically for an ad campaign or will allow you to choose and set keywords for the campaign.
What is Affiliate Marketing?
If an online retailer works in close tandem with an external website for the generation of traffic by paying commission or produces sales volume from referrals generated by it by entering an amicable marketing arrangement, then it is referred to as Affiliate Marketing.
What is Amazon Aggregator?
Amazon Aggregators, popularly called Acquirers or Consolidators, refer to a business that acquires multiple Amazon brands with the sole objective of consolidating them under one roof and later establishes with all amicable platforms and favorable conditions to enable them to grow significantly over a period.
Learn more about Amazon Aggregator.
What is Amazon Global Store (AGS)?
Amazon Global Store enables vendors to list and sell their products on Amazon’s international marketplaces.
What is Alibaba?
Alibaba is an eCommerce website based in China, a technology conglomerate with a retail objective. It acts as a third-party platform between wholesalers, manufacturers, and global suppliers, and private label businesses for FBA sales purposes. It is known to be the largest internet service provider in the world regarding total sales.
What is Alibaba Assessed Supplier?
Alibaba Assessed Suppliers have previously been approved and accredited by third-party inspection companies and have officially been a manufacturer, wholesalers, or suppliers on Alibaba. With this label, retailers may more easily get in touch with reliable vendors. The logo stands for a verified Alibaba manufacturer, supplier, or wholesaler.
What is Alibaba Gold Supplier?
Alibaba Gold Supplier is an official supplier, manufacturer, or wholesaler who has passed Alibaba’s rigorous qualification process. This is an additional criterion to consider when ranking Alibaba vendors.
What is Alibaba Trade Insurance?
Alibaba Trade Insurance for its sellers and buyers provides protection on their orders against any issues till the product is delivered. It will be effective from the moment payment is done and is free of cost.
What is Amazon 1P?
Amazon 1P or First-party relationship means you act a supplier to Amazon while Amazon is the retailer. The process involves Amazon sending a direct invite to you with a purchase order which must be duly fulfilled and shipped to Amazon. In this case, your company will be a supplier, and Amazon will be the retailer.
What is Amazon 2P?
Amazon 2P or Second-Party Seller allows you to be in complete charge of selling your products. Amazon takes the responsibility of storing your products in its warehouses and later fulfills the orders.
The products will be seen on the marketplace with the famous tagline, “Sold by (brand), shipped from Amazon”.
What is Amazon 3P?
The Amazon 3P or third-party model will enable you, as a retailer, to sell your products directly to consumers via Amazon marketplace. This way, you can control the pricing policies of your products, optimize the inventory levels and later fulfill the shipping operations through Amazon’s network.
What is Amazon 3PL?
Amazon 3PL is a third-party logistics service that allows businesses to fully take advantage of the well-established Amazon infrastructural facilities for fulfilling orders. Businesses can outsource various aspects of eCommerce selling to other businesses.
What is 4PL?
Amazon 4PL or Fourth-party logistics provides everything, starting from a well-established website for eCommerce, storage of products, product shipping solutions, and customer support. Amazon.com is the best example of a 4PL model.
What is Amazon Brand Dashboard?
Amazon Brand Dashboard guides you to get enough engagement for your product by converting traffic and optimizing the products. It also provides a concise view of the posted reviews about your products.
What is Amazon Catalog API?
Amazon Catalog Application Programme Interface (Amazon Catalog API) will facilitate programmatic access to search and retrieve the output/product details from Amazon’s archive.
What is Amazon Average Offer Count?
Amazon Average Offer Count refers to the average volume of offers available for sale on your page. This makes it ideally possible as you will have more than one offer readily available at any point in time.
What is Amazon DSP?
Amazon Demand Side Platform (DSP) enables advertisers to programmatically buy and sell display, video, and audio ads at scale on Amazon. It is digital advertising on Amazon that will cover social media platforms, websites, and online video channels like U tube and mobile apps.
What is Amazon Live?
Amazon Live is a live streaming service that facilitates brands and Amazon influencers to get into an online chat with their customers, debut the new products launched, enable users to interact with various products, and provide expert opinion and guidance in real time.
What is Amazon PPC?
Amazon PPC software Tool is designed specifically through which the sellers can manage their PPC Ad campaigns. Such tools immensely help in optimizing their ads, as managing the various advertisements on Amazon need much-needed assistance.
Learn more about Amazon PPC Advertising.
What is Amazon SOAP Protocol?
Amazon SOAP Protocol is an XML-based messaging system that is widely used for exchanging information among several computers present and an application of the XML specification. It is a communication protocol specifically designed to communicate via the Internet, which can extend HTTP for XML messaging. It also will provide data transport for Web services for Simple Object Access Protocol (SOAP).
What is Amazon Sponsored Display?
Amazon Sponsored Display refers to a self-service advertising product where ad creative is automatically generated to facilitate a quick launching of ad campaigns.
What is Amazon Sponsored Brand?
Amazon Sponsored Brands are banner ads or Headline Search Ads that will help to have programmatic access to various ad campaigns and facilitate proper management of them with Amazon’s advertising API.
What is Amazon Sponsored Product?
Amazon Sponsored Products are PPC ads that enable you to drive traffic to your product listings on Amazon. You can achieve diverse goals with Amazon Sponsored Products and measure your ad performance.
What is Amazon Marketing?
Amazon marketing refers to the process by which promotional strategies and tactics are extensively used to make Amazon products more visible. The whole process involves helping the products listed on Amazon rank better in search results and creating relevant ads.
What is Amazon Order Item Session?
Amazon Order Item Session Percentage is a metric that is calculated by dividing the number of orders of an item by the number of sessions (optimum number of visits to your Amazon product detail pages) for a stipulated time. The average rate on Amazon is 12.3%.
What is Amazon Unit Session Percentage?
Amazon Unit Session Percentage is calculated as the ratio of the number of units sold on an ASIN each time. In a nutshell, it will represent how many people visited your page and how many times they viewed your product listing.
What is Amazon’s Sales Rank?
Amazon Sales Rank is a metric that explains how well an Amazon product is selling in its relevant category. A higher-selling product reflects a lower rank, whereas a lower-selling product will show a higher rank.
What is Amazon Session vs. Pageview?
Amazon Session reflects the total number of unique visits, while Amazon Page Views are the total number of pages that are viewed by customers. You will anticipate that a visitor who visits Amazon will look at more than one of your pages, this will make your sessions lower than your number of page views.
What is Amazon Transparency Program?
Amazon Transparency Program benefits sellers who enroll themselves in it as Amazon will ensure that only authentic products are shipped to customers as Amazon scans all the products. Amazon makes it a point to scan every single product with individual Transparency-enabled codes to make sure that only genuine and authentic products will be shipped to consumers regardless of whether Fulfilled by Amazon or shipped directly by selling partners.
What is Amazon Vine?
Amazon Vine is a review generation program that is being offered to 1P vendors. The Vendor must enroll her products in Vine by furnishing relevant particulars to generate reviews from Amazon’s best reviewers.
What is Amazon’s Choice?
Amazon’s Choice benefits customers as it recommends those products that are highly rated and well-priced and are readily available to be shipped immediately.
What is Amazon Media Group?
Amazon Media Group is a platform that provides off-site advertising for Amazon. Users can use AMG to advertise on Kindle and other Amazon devices.
What is AMS?
AMS is Amazon Marketing Services previously, but now it is known as Amazon Advertising.
What is AMZ or AZ or AMZL?
AMZ is the other name for Amazon, an eCommerce and cloud computing company based in Seattle, Washington, USA. Amazon currently ranks as the largest internet retailer in the world in terms of revenue generation and market capitalization.
What is Andon Cord?
Andon Cord is meant for Customers. When a customer raises a product-related issue and calls an Amazon authorized representative to report a specific issue, problem, or defect in a product, the representative can “pull the cord.”
He or she can completely remove the product from distribution until the problem is amicably resolved and has been fixed, and till now, it helped in preventing an enormous amount of customer service issues for Amazon with customer-centered service.
What is Application Program Interface (API)?
API is a software code that will allow two specific software programs/platforms to communicate.
What is API Gateway Console?
Amazon API Gateway is an AWS service designed to create, publish, maintain, monitor, and secure REST, HTTP, and WebSocket APIs at any scale. API developers can develop and create the specific APIs that access AWS or other web services, as also data stored in the AWS cloud.
What is Amazon Retail Analytics (ARA)?
Amazon Retail Analytics is often referred to as ARA basic. It is a reporting section in Vendor Central that is accessible to brands to analyze their sales and volume of inventory with Amazon.
What is Amazon Retail Analytics Premium (ARAP)?
Amazon Retail Analytics Premium provides for more in-depth reports that ARA basic. This is an advanced reporting section for vendors that will facilitate them to monitor and know about traffic on their product pages and also analyze customer behavior. It is a optional tool that users can purchase from Amazon Vendor Central portal.
What is Amazon ASIN?
Amazon Standard Identification Number is Amazon’s internal unique identifier identifiable with the listing.
Learn more about Amazon ASIN.
What is ASN?
Advanced Shipment Notification is a document that notifies Amazon about the time and characteristics of a currently pending shipment. In either the Vendor Central Portal or via EDI, suppliers can generate an ASN.
What is ASP?
The average Selling Price is calculated as net sales ÷ volume sold.
What is Amazon A-to-Z Guarantee?
Amazon A-to-Z Guarantee protects you when you buy products that are being sold and fulfilled by a third-party seller. It will cover matters related to your products’ condition and ensure timely delivery.
What is Amazon Attribution API?
Amazon Attribution Application Programme Interface (API) is an analytics and advertising measurement product that will throw light on the measurement of product performance concerning advertising which will enable advertisers to understand the impact of their non-Amazon marketing strategies on driving Amazon shopping activity.
Bring all your attribution data in a data warehouse of your choice and understand the impact of your marketing strategies with our Amazon Attribution Data Connector.
What is an Amazon Attribution Tag?
Amazon Attribution Tag is a tracking URL that you can generate in your Amazon Attribution account. You can place this tag or URL in your email, ad, or blog post similarly to a regular link to get customers to your product listing.
Even though a customer may or may not make any purchase, this tag will stick to a customer’s entire product search history, from where they clicked on the product’s ad to where they reached your Amazon product listing.
Learn more about Amazon Attribution.
What is Automatic Targeted Ad?
These are advertisements that are targeted to relevant search terms by Amazon and do not require you to use specific keywords.
What is Automatic Targeting?
It is an Amazon ad format that is specifically designed wherein an algorithm will drive a matching between products and specific targets.
What is the Average Amazon Seller?
An average FBA seller will be a person who sells his products on the Amazon platform and records a sales volume of between $1000 to $25,000 per month. His average profit margin will be between 10% and 20 %.
What is AVN?
Annual Vendor Negotiation gives information about the yearly alignment of terms and conditions between 1P suppliers and Amazon.
What is AVS?
Amazon Vendor Service, formerly known as Strategic Vendor Service (SVS) is a paid program that provides access to a reliable and dedicated executive to help and assist vendors with matters related to operational issues, namely catalog and ordering.
What is AWS?
Amazon Web Services (AWS) is a subsidiary of Amazon that provides on-demand cloud computing platforms and APIs on a metered pay-as-you-go basis to companies, governments, and individuals. These cloud computing web services will provide several varied basic abstract technical infrastructure facilities as well as some very distinctive distributed computing building blocks and tools to those in liaison with Amazon.
What is AWS Lambda?
Amazon Web Services (AWS) Lambda is a computing service that enables you to run code without the necessity of provisioning or managing any servers. Lambda enables you to run your code on a high-availability compute infrastructure which is in-built and will perform all the complex administration functionalities of the compute resources, including code monitoring, logging, server and operating system maintenance, capacity provisioning, and automatic scaling. With Lambda’s help, you can run code for virtually any type of backend service or application easily. But you need to provide your code in one of the languages that Lamba supports to run it with ease.
What is Amazon Brand Metrics Open Beta?
Amazon Brand Metrics (beta) is an innovative measurement solution that will quantify opportunities for your brand at every stage of a customer journey in Amazon’s store and will help brands to realize and understand the value of various shopping engagements that progressively impact different stages of that journey.
What is Amazon Catalog Search API?
Amazon Catalog Search API will allow you to have programmatic access to search and retrieve information about a product from Amazon’s catalog. If you experience any trouble in getting information about the API, it’s purely because the web service has undergone name changes a couple of times in recent history. It is popularly known as ECS and AAWS previously.
What is B2B?
B2B or Business to business refers to transactions between businesses.
What is B2C?
B2C or Business to Consumer refers to transactions between a business and customer
What is B2C Amazon Marketing?
B2C Amazon marketing refers to marketing your B2C company and its products on Amazon. B2C Amazon marketing will help your business to grow progressively as you can promote your products to millions of active users on Amazon.
What is Amazon Best Deal?
If a price discount runs for several days or weeks on Amazon, it is popularly termed the Best Deal on Amazon.
What is a Best Seller?
If an ASIN sells the greatest number of products within a particular category, it is termed as the best seller and earns a Best Seller Rank badge.
What is Best Seller Rank?
Best Seller Rank refers to Amazon’s category ranking system which will be based on the number of units sold. An Amazon designation is based on an in-house algorithm that reflects a product’s sales, past and present. The BSR can be used to estimate a product’s sales numbers.
What is Bid+?
As a seasoned seller on Amazon, you wish to get a top-ranking keyword in your niche in less than 60 days. The Bid+ button will be of immense use if you are planning for manually targeted Amazon Ad campaigns. The advantage of the Bid+ button is that it facilitates raising bids in a progressive mode in an ad campaign, approximately up to 50% more than your default bid settings, when ads are eligible to list at the top of search engine results.
What is BISS?
Industrial and scientific-related customers need a category of products that are Industrial & Scientific Supplies in nature. Amazon serves the needs of this category (BISS) by registering sales in this particular category.
What is BOGO?
BOGOs, short for “Buy One, Get One,” refer to deals where you get an extra item at no additional cost. New product launches on Amazon may benefit greatly from promotions like buy one, get one free. This deal makes it possible to promote a new product or encourage current consumers to try something different by offering two goods for the price of one.
What is Brand?
Brand connotes a type of product that is manufactured by a particular company with a distinct name. It requires advanced product research strategies for building a successful brand in today’s competitive world.
What is Amazon Brand Registry?
Amazon Brand Registry is a too kit to enable brand owners to be successful on the Amazon marketplace. This program is designed keeping in view the businesses to verify their brands to have access to advanced analytics with enhanced features. Brands can enjoy various protection features that will help protect registered trademarks so that customers can have a reliable and trusted, and accurate experience on Brands.
Learn more about Amazon Brand Registry.
What is Brand Store?
Brand Store refers to the Home Page of your business on Amazon. It is available exclusively for brand owners. It provides an exclusive brand-dedicated platform for sellers with a trustworthy experience that is familiar to all users on the Amazon platform.
What is Break-even ACoS?
A break-even ACoS is a point where the seller would either start earning or losing money from the advertisement. Your break-even ACoS is the crux where your product will make zero profit and zero loss.
What is Brand Voice?
Brand Voice reflects the personification of your company.
What is Browse Node?
Browse Node refers to numerical codes that are identifiable with various categories of products that are available on Amazon. Nodes are characterized by products of both top-level and sub-categories.
What are Bullet Points
Bullet Points represent the product attributes that appear on the product detail page, providing information on the product’s key features.
What is Bundle?
A bundle is nothing but multiple single items that are identifiable with different EAN/ASIN codes and are offered and sold together as a single offering.
What is Amazon Buy Box?
Amazon Buy Box is a widget visible on most Amazon product listing pages that provided an enhanced shopping experience for a customer to quickly purchase products they are searching for. Amazon Buy Box eligibility is complex in the sense that if more than one seller is active on the listing, only one seller can win the Buy Box.
Learn more about Amazon Buy Box.
What is CAGR?
CAGR refers to Compound Annual Growth Rate.
What is Catalog?
A product catalog is a tool that will help you in getting sales on Amazon. It is a combination of clear information that will be in the description and good images.
What is a Category?
Amazon’s product division is designed in such a way that it will be based on the shared characteristics and uses of many products. Based on this, products will be segregated in a broad category placement perspective, which is
also called departments and one or more sub-category placements.
What is CCC (CamelCamelCamel)?
It is an online site where buyers can see the rank history and the price of a particular product.
What is Chargeback?
Amazon charges a penalty for non-compliance with the set practices which are standardized processes or for inaccurate/late delivery of products.
What is Child listing (child ASIN)?
Child Listing (Child ASIN) refers to a product tied with Parent Listing, allowing it to appear on a single product detail page with different variations of the same product.
What is Chime?
Chime refers to Amazon’s instant messenger that facilitates employees and brands to have a chat, assemble for a meeting, and place phone calls purely for business purposes outside and inside the organization.
What is Climate Pledge Friendly?
It is Amazon’s program to have a display of compatible products that are both sustainable and eco-friendly in its marketplace.
What is CM (Contribution Margin)?
Contribution Margin works with the formula: (Average Selling Price of the product – Average Cost per Unit + Contra-COGS – Variable Costs) ÷ Average Selling Price of the product.
What is COGS (Cost of Goods Sold)?
The cost of goods sold is the total costs incurred during manufacturing products or a service sold on Amazon. Amazon private label product reflects the packaging, shipping, and tax duties levied in addition to the manufacturing costs that are incurred.
What is Concession?
Concession is the amount refunded to customers of Amazon in the form of dollars.
What are Contra COGS?
Contra COGS is the money spent by vendors with Amazon to offset the total cost of goods sold. It is calculated on the cost price (list price) at which a product is being sold to Amazon to offset the amount.
What is a Coupon?
Amazon Coupon is meant to launch new products by Amazon sellers to provide discounts and attract customers. This is an innovative way of using Amazon’s marketing services to launch a new product successfully.
What is CP (Contribution Profit)?
The amount of the Margin of Contribution is reflected as a dollar value.
What is CPC/Cost Per Click?
It’s the most common term associated with Amazon PPC advertising campaigns and as the name goes Pay Per Click is the price you pay each time your ad is clicked by a potential customer. It is a metric relevant to Amazon’s PPC advertising strategy and is an important metric to track.
What is CPM or Cost per Millie?
It is an advertising methodology wherein you pay each time if 1000 people view your ad. Programmatic Ads are an advertising methodology where you pay a certain amount per 1000 impressions, or the number of times your ad appears. Cost per Millie (CPM) means cost per thousand impressions.
What is CRAP (Cannot Realize Any Profit)?
If Products don’t serve the purpose of realizing any profits, then they will eventually get delisted by Amazon. This is called CRAP by Amazon.
What is Crowdfunding?
It is the process of raising and funding a venture or project from several people in several small amounts through a completely online process.
What is CTR (Click-Through-Rate)?
Click Through Rate reflects the total percentage of customers who visit Amazon and see your product ad and click on it to make an impression. This will be calculated by dividing the total number of clicks by total impressions.
What is Customs Clearance?
It is an official process of levy of duties by the government on the cost of imported goods as products pass through the customs department and these duties are administered and collected by an official.
What is Customer Response Time?
Customer Response Time plays a significant role in improving the chances of winning the Amazon Buy Box as it is considered that you need to replay to customers within 12 hours to win Buy Box.
What is CVR/Conversion Rate?
Conversion Rate signifies the percentage of clicks on your advertisement with reference to converting the same into sales. The average conversion rate on Amazon is 9.87%.
What is CX?
It refers to the Customer Experience in relation to the products on Amazon.
What is Data Replication?
It refers to the authentic replication of data and later storing the same into different databases or nodes, and various sites. Data replication is extensively used for high availability features of a software program. Data replication is considered to be one of the best practices for the purpose of avoiding any undue incidents of system-related issues with respect to hardware and also any failure of servers for business-critical systems. Data replication helps in creating an equilibrium in the smooth running of the database system.
What is Data Warehousing?
A data warehouse is a central repository of important data that can be scrutinized and analyzed to make a more significant evaluation. It is a usual practice that data flows into a data warehouse from relational databases and other sources and from transactional systems. SQL clients, Business Intelligence tools (BI Tools), and other analytical applications are extensively used to access data as data scientists, data engineers, and other important decision-makers seek significant decision-making.
What is DDP (Delivery Duty Paid)
The supplier is accountable for arranging carriage and delivering the goods at the stipulated place, cleared for import, and all applicable tariffs and duties paid.
What is a Demographics Report?
Demographics Report provides data about the age, income, education, and marital status of buyers.
What is a Display Ad?
These are Visual ads that are being served on and off Amazon through Amazon DSP.
What are Detail Page Views?
Detail Page Views refer to the optimum number of impressions per product detail page during a particular period.
What is a Drip Campaign?
A drip Campaign is a kind of direct marketing process wherein the sellers reach out to customers after they record a purchase.
What is DS (Drop Shipping)?
Drop Shipping is a fulfillment method where when a customer chooses and buys any particular product, the Amazon store will purchase that product from a third-party seller and the same will be shipped directly to the customer instead of storing the products in the warehouse.
What is Duplication of ASIN?
As there are several products with similar features sold by different sellers on the Amazon marketplace, Amazon brought into force certain norms regarding product ASINs of which, if a seller wishes to sell a product in the product catalog, then he must match the corresponding product ASIN with the pre-existing ASIN by making an offer of the same. Creating a new ASIN is prohibited in the sense that if a product is already existing and readily available.
What is EAN?
European Article Number is a globally- recognized 13-digit string that describes barcode methodology and numbering system which is significantly used in international trade for the purpose of identifying a particular type of retail product, matching with a corresponding specific packaging configuration to match with a specific manufacturer.
What is the Early Reviewer Program?
Amazon Early Reviewer Program signifies a program of rating and reviews, encouraged, and instigated by Amazon itself to customers who already purchased a product online, to come forward and give authentic feedback in the form of a 1-star or 5-star ratings.
What is EDD?
It refers to the Estimated Delivery Date of a product bought from the Amazon marketplace.
What is EDI?
Electronic Data Interchange refers to the digital correspondence between companies regarding receiving and processing purchase orders.
What is EFN (European Fulfillment Network)?
Amazon third-party sellers based in Europe have an option that will allow them to sell their products in other Amazon marketplaces too while fulfilling their product orders in their home location.
What is EXW (Ex Works)?
The seller will be accountable and responsible and liable to deliver the entire shipment from door to door. This is when a freight forwarder comes to the rescue of a seller. As per the norms of international trade on Amazon, the buyer must cover the cost of transporting the product to his doorstep and the responsibility of a seller ends with making the product available at the location specified.
What is FBA/Fulfillment By Amazon?
Fulfillment By Amazon refers to Amazon’s process of storing, packing, and delivering orders to respective customers and also handling the return of goods and exchanges as well. In simple terms, Amazon FBA is a 3PL for sellers.
What is FBM (Fulfillment by Merchant)?
Amazon Fulfilment By Merchant is meant for sellers who will be responsible for storing, picking, packing, shipping, and later providing the much-needed customer service to buyers who purchase their products from Amazon Store.
What is FC (Fulfillment Center)?
Amazon Fulfilment Center is a big warehouse of Amazon for storing, prepping and shipping various products that are ordered by customers and will be shipped on behalf of Amazon and its third-party sellers.
What is FCA (Free To Carrier)?
The seller is responsible and liable once the shipment is handed over to the carrier, typically near the port in the country of origin.
What is Feedback Count?
Feedback Count provides the much-needed information about reactions regarding a product, or it may refer to the performance of a person in task fulfillment, etc, that serves as a yardstick for better performance and as a basis for improvement. There is a link available to buyers on the order page in the account on the main Amazon website. It will be available to customers after 3 days once an order is placed and a customer is allowed to provide only one feedback per order.
What is a Feedback Tool?
Reliable and positive feedback is vital for winning the Buy Box, and the more recent the feedback, the greater will be its outcome. Feedback Genius and Feedback Five are the two tools that aid sellers in the process of optimizing feedback. These tools will help in sending custom-made and automatic reminders to customers and will help in the monitoring of negative feedback to address to it and resolve amicably for greater customer satisfaction.
What is FFP?
Frustration-Free Packaging is a program designed by Amazon that aims at eliminating complex and difficult to open and cumbersome packaging that is excessive.
What is File Feed?
File Feed is used to update and create product listings on Amazon through Seller Central by way of bulk upload.
What is FOB (Free Onboard)?
Free Onboard is the cost of transporting products to customers from a factory to a port and this cost is to be borne by the supplier. The supplier will add this additional cost to the cost of manufacturing the product.
What is Free Shipping Promo?
Free Shipping Promo is a promotional template by Amazon that will allow you to offer a limited-period, free shipping deal for a subset of the product catalog to attract customers.
What is Freight Forwarder?
A third-party shipping service that will communicate with your supplier to coordinate all of the shipping details. Whether you ship your Amazon products via ocean freight or air, a freight forwarder can help.
What is Full-Funnel View?
A full-funnel strategy can help you create efficiencies across the funnel. A full-funnel strategy can be a powerful framework for growing your business to create efficiencies across the funnel that will enable you to view compounding impact that will lead to h2er results like an increase in ROAS, a growth rate in sales, progressively built brand awareness, and purchase intent in today’s omnichannel journey.
What is Gated Category?
It is a division of restricted products that are locked to sellers and will not be available without prior approval from Amazon.
What is a Gated Product?
Gated products are blocked by 3P sellers on the Amazon marketplace for sale.
What is Gateway Placement?
It refers to the placement of an Ad on a specific landing page within the category of a product.
What is Amazon Glance View?
Amazon Glance Views are the number of impressions made on a product detail page.
What is GTIN (Global Trade Item Number)?
GTINs are used to identify details and information about a product. It will always be a unique 14-digit number that is used to identify all products sold on Amazon on the international platform. A product’s GTIN is identifiable with a UPC, SBN, or EAN number.
What is Hazmat?
Hazmat refers to any Hazardous materials such as products of a highly flammable nature, pressurized products, or products of toxic nature that must be handled with caution and special care to protect the safety and health of customers and employees.
What is HTTP API?
Amazon API Gateway is an AWS service for creating, publishing, maintaining, monitoring, and securing REST, HTTP, and WebSocket APIs at any scale. You can create RESTful APIs with lower latency and a much lower cost than REST APIs. HTTP APIs provide the core functionality of API Gateway and are useful in sending requests to AWS Lambda functions or any routable HTTP endpoint.
What is Import?
If goods are brought from an outside country for sale, then it is called Import.
What is IDQ?
Item Data Quality is implemented to improve the quality of content features by spotting any missing bullet points, missing titles, typos other content flaws for data improvement.
What is Incoterm?
Shipping agreements have some standard terminology that describes who will be responsible and liable for shipping or moving a company product from Point X to Point Y. These standard terms in international shipping agreements are called Incoterms.
What is Index Suppressed?
If you are having a seller account in Amazon Seller Central and your product listings must comply with Amazon’s standard and guideline procedures. Index Suppressed is a catalog attribute and non-compliance with Amazon’s standards will impact your product listings as a result, the ASIN will be suppressed from the search results and they are not visible to the customers when they search your products.
What is Inventory?
Inventory refers to the products of your company that is listed and available for sale on Amazon and other eCommerce platforms like eBay etc. Adherence to proper Inventory Management by sellers will help them protect their products.
What is IPI (Inventory Performance Index)?
The Inventory Performance Index is a yardstick for measuring the performance of sellers as to how well they are managing their inventory levels. The ideal score will be anything between 0 and 1000.
What is IP?
It refers to Intellectual Property.
What is ISBN (International Standard Book Number)?
International Standard Book Numbers are related to identifying a specific edition of a book, it can be an audiobook or an eBook, or a book-like product, and is identifiable with 10 or 13-digit strings.
What is Item Comparison Report?
Item Comparison is a compilation of the top 5 competing products in a report format.
What is Item Type Keyword (ITK)?
Item Type Keywords are formulated by assigning product ASINs to specific browse nodes. If a seller fails to provide a browse note, then Amazon will assign the broadest or root node for a specific category like for example Cosmetic products. It is one of the ways that items are assigned to category browse nodes. These products won’t be able to fare well because finding them and comparing them to other product listings will be difficult for customers.
What is JAN?
Japanese Article Number (JAN) is a barcode standard compatible with the European Article Number/ EAN.
What is JSON-based REST API?
JSON or JavaScript Object Notation is an encoding procedure that is specifically designed to eliminate the need for an ad-hoc code for each application to communicate with servers that will be communicating in a pre-set format. JSON API module exposes an implementation for data stores and data structures, such as fields, bundles, and entity configurations.
What is Joint Business Plan?
It is an agreement and collaboration between 1P vendors and Amazon for a periodical review of their performances and to create a mutual plan to work together for the growth of their businesses for a set period of time.
What is KPI (Key Performance Indicator)?
Amazon Key Performance Indicators are quantifiable values that are used to evaluate how well a company is faring in multiple areas of a business on par with the pre-determined standards set.
What is Landed Cost?
The landed Cost of a Unit is the cost of the product with its freight charges and cost of customs tax added.
What is a Landed Price?
Landed Price is the offer price at which a product is sold on the Amazon marketplace.
What is a Late Shipment Rate?
Late Shipment Rate refers to the number of orders that are shipped late and not as per the shipping date expected.
What is a LaunchPad?
Amazon LaunchPad is a supplemental marketing program by Amazon.com to attract startups and emerging new brands to accelerate and jumpstart their Amazon business. It provides the much-needed global infrastructure that provides merchandising, and education to entrepreneurs to have market-ready, consumer-compatible, and readily available products to ship and reach customers within 30 days.
What is a Lead Magnet?
It is a promotional program to attract customers wherein a free or cheap product is offered in exchange for information about a potential customer’s email or phone number.
What is LTSF (Long Term Storage Fees)?
It is the fee that is charged for stock of inventory that has been in fulfillment centers for more than a year.
What is Listing Optimization?
The efforts made to improve the content of the product’s listing in order to rank well on Amazon Organic Search Results are called Listing Optimization.
What is Manual Targeting?
It is a way of Amazon’s Ad campaign format where the specific category of keywords and ASINs are used manually.
What is MAP (Minimum Advertised Price)?
Minimum Advertising Price is set while dealing with wholesalers or while buying directly from a manufacturer.
What is a Marketplace?
It is the domain where Amazon.com officially sells its products and has the online infrastructure for conducting eCommerce business. Amazon.com, Amazon.co.de, and Amazon.co.uk are examples of several marketplaces of
Amazon.
What is MCF?
Multi-Channel Fulfillment is a service provided by Amazon by which brands can use Amazon warehouses for storing and shipping products that are being sold outside of Amazon.
What is MCI (Multi-Country Inventory)?
Multi-country Inventory is an exclusive Amazon Fulfilment option that enables FBA sellers to dispatch their FBA inventory to Amazon fulfillment centers in multiple countries of their choice across Europe. Customers can receive their products much faster, and conveniently from the respective local delivery which will be much closer to where they live.
What is MCP?
Matching Compensation refers to Amazon’s request to support low-margin products with nominal investments to keep them listed in the Amazon catalog page.
What is MFN?
Merchant Fulfilled Network is described as the process of product fulfillment by sellers to the end customer either themselves or through a 3PL relationship that is through FBM or Fulfilled by Merchant.
What is Missing/Suppressed Buy Box?
Finally, a Buy Box can go missing when an entire listing is suppressed or taken down. This is usually the result of a product being completely out of stock as none of the sellers are having an active offer readily available. As a result of this, Amazon Buy Box will be suppressed and the listing is removed from search results, and shoppers can locate your listing only through a direct link or variation.
What is MoM?
Month over Month
What is MOQ (Minimum Order Quantity)?
Minimum Order Quantity is the lowest possible volume of output that is allowed to be ordered by a manufacturer for a particular product.
What is MSRP (Manufacturer’s Suggested Retail Price)?
The manufacturer particularly suggests MSRP for which his products should be sold when the price of the product is less than MSRP. It is the price that is shown above the selling price of the product on Amazon.
What is MTD?
Month to Date
What is MWS?
This refers to Amazon’s Marketplace Web Services, where you get access to your API/MWS Keys (application programming interface).
What is NDA?
Non-Disclosure Agreement
What is Net?
Net profit is the actual profit after deducting the incidental or direct expenses in the calculation after gross profit has been paid.
What is Net PPM?
Net PPM or Procurement Margin is a profitability metric and the ratio between your average selling price and cost price after considering contra-COGS or trading terms with Amazon. It is Calculated as (Average Selling Price – Average Cost per Unit + Contra-COGS) ÷ Average Selling Price (Net PPM Calculator). It refers to the profitability of a product and is relevant to a vendor’s bottom-line performance.
What is a Net Receipt?
Net Receipts refer to the total volume of output received by Amazon multiplied by the cost price of the product of the vendor.
What is Niche?
Amazon Aggregators are particular about what they have been searching on Amazon in terms of content. Niche items are specific products to target inside a particular market segment that they are exactly looking for and have in mind.
What is NIS?
New Item Setup describes the listing process of a product.
What is NISKU?
It stands for Fulfillment Network Stock Keeping Unit. The FNSKU is the unique identifier for a seller’s listing when sold through FBA.
What is NP?
New Product refers to a newly listed product on Amazon.
What is NR?
Items that cannot be restocked are called non-Replenishable.
What is OA (Online Arbitrage)?
It is the process of purchasing products cheaply on one online eCommerce platform in order to sell them on another eCommerce platform at a much higher price.
What is OB?
Obsolete.
What is OEM (Original Equipment Manufacturer)?
Original Equipment Manufacturer refers to a company that manufactures parts and equipment for a particular product, but they are marketed by another manufacturer.
What is On-Time Delivery?
It is the percentage of orders received by customers in advance within the stipulated delivery date.
What is an Onsite Associate?
Onsite Associate is an extension of the Amazon Associates Program wherein product-related content is served by outsiders or third parties to Amazon.
What is OOS?
When a product is not readily available it is called Out of Stock.
What is Opt-In?
Opt-in is a marketing activity where a potential customer is given a choice to either get himself involved with or indulge directly with the Amazon website.
What is Ordered Revenue?
Ordered Revenue refers to the orders placed by end customers that have not yet shipped by Amazon. It’s based on the average selling price at the time of the order. Calculated as: ASP X Number of products ordered.
What is Ordered Volume?
It is calculated as Ordered Revenue ÷ ASP.
What is P&L?
Profit and Loss
What is Pan EU?
PAN EU is an option for Amazon’s European marketplaces where a seller is regularly selling his products. It allows them to send their products to one fulfillment center and it is Amazon’s responsibility to ship them to their fulfillment centers across the continent.
What is Order Defect Rate?
The order defect rate (ODR) measures your ability in serving your customers and provide them with a pleasant customer experience.
What is a Parent ASIN?
Parent ASINs are related to generic products while Child ASINs are for specific products. If the products have variations with regards to size, color, or flavor, then they will have a Parent ASIN and Child ASINs.
What is PDP (Product Detail Page)?
Amazon’s landing page displaying the details and product particulars is called the Product Detail Page.
What is Performance Notification?
It is a page in Seller Central that shows how you are performing as a seller based on the feedback provided by your customers to know about their satisfaction.
What is PL (Private Label)?
A product manufactured for sale under the retailer rather than the manufacturer.
What is POD?
Proof of Delivery
What is a Post?
It is related to the browsing and directory experience on Amazon that is based on shopping off brands.
What is PPV?
Product Price Variation occurs when there is a difference between the cost price of Amazon’s purchase order and the cost price of a vendor.
What is PQV?
Product Quantity Variation is noticeable when the total number of products at the Amazon warehouse doesn’t match the product quantity of a vendor invoice.
What is PR?
Planned Replenishment
What is a Product Logo?
Amazon Logo is a permissible registered trademark of a product allowed for using by a vendor in a line-up with two or more retailers and not linking to Amazon. Sellers must have a Product Logo and it is advisable to have a design patent, utility, or registered the patent for products that are sold on Amazon.
What is a REST API?
REST stands for “Representational State Transfer.” And REST API (also known as RESTful API) is an application program interface that confronts the constraints of REST architectural design and will permit interaction with RESTful web services.
What is Amazon Prime?
Amazon Prime is a renowned and exclusive Amazon membership that provides customers benefits like streaming music, movies, popular shows, and free shipping. It is designed as a two-day shipping program by Amazon.
What is a Product Tracker?
Product Tracker is a tool that will be useful to sellers to optimize standards to improve the ranking of their products on the Amazon marketplace.
What is Q1?
Q1 is the first quarter (January – March).
What is Q2?
Q2 is second quarter (April – June).
What is Q3?
Q3 is third quarter (July – September).
What is Q4?
Q4 is fourth quarter (October – December)
What is Q5?
Q5 is the an overlooked, invisible quarter that starts from the day after Black Friday and runs till Jaunary end.
What is QA?
Quality Assurance.
What is QBR?
Quarterly Business Review.
What is Referral Fee?
Referral Fee is Amazon’s commission on sales on the marketplace.
What is the Relative Asset Library?
Relative Asset Library is an innovative tool that is in-built into Amazon’s A+ content builder that facilitates optimizing, archiving, and uploading of content more easily than the methods used earlier.
What is a Return Rate?
The return Rate is calculated as the amount of returns/number of units sold.
What is Reverse ASIN Lookup?
Reverse ASIN lookup is to investigate how competitors are faring to generate sales with the use of Amazon PPC keywords and this is done by tactfully looking at the competitor’s product ASINs and using them to own advantage of advertising products.
What is RoAS (Return on Ad Spend)?
It is the revenue generated / advertising cost.
What are Sales and Traffic Reports?
Sales and Traffic Report is related to the average volume of sales data generated for a stipulated period such as daily, weekly, or monthly.
Learn more about Amazon Reports.
What is Sales Dashboard Report?
Sales Dashboard Report will provide you with a fast overview of each order and sale. These reports provide valuable insights by comparing and analyzing data from the previous day, or a week, and the previous year in the form of several trend graphs.
What is Search Frequency Rank?
Search Frequency Rank connotes a particular search term’s popularity against other terms used simultaneously.
What is a Sales Page?
A sales Page is created to generate sales by coercing the viewers into making a purchase.
What is a Sample?
The sample is a single product that is shipped to a buyer to enable him to evaluate the quality of a product, service, and competence of a manufacturer, supplier, or wholesaler.
What is Seller Central?
Seller Central refers to Amazon’s User Interface on the third-party marketplace for sellers. Amazon uses this web interface to help sellers to manage their Amazon Professional or Individual seller accounts.
Learn more about Amazon Seller Central.
What is SDA?
Selective Distribution Agreement binds the suppliers to maintain control over the resale of their products by selling only to the distributors who match specific criteria set for the purpose.
What is SDN?
Selective Distribution Network enlists the particulars of all the distributors who are part of the Selective Distribution Agreement/SDA.
What is Seller Feedback?
Seller Feedback is the opinion of previous customers who bought products on the Amazon platform.
What is Seller Fulfilled Prime?
Seller Fulfilled Prime enables merchants to ship their products directly to customers with an Amazon Prime badge.
What is Seller Support?
Seller Support is the Customer Service for sellers.
What is SEO (Search Engine Optimization)?
Search Engine Optimization is an online marketing strategy that churns out online traffic by improving your product’s ranking on the search engine results pages.
What is a Session in Amazon Business Reports?
Sessions track the number of times a customer visits the Amazon website within 24 hours. Even though a prospective customer visits several other pages and when the customer visits the Amazon page once, it means that only one session is registered.
Learn more about Amazon Business Reports.
What are Shipped COGS?
Shipped COGS is a metric used to evaluate the shipped cost of goods sold. It is based on the cost price of a product at the time of purchase by Amazon, multiplied by the volume of products that are shipped during a stipulated period. Expressed as a dollar value and calculated as: Vendor Cost Price * Shipped Volume of products to end customers.
What is Shipped Revenue?
It is the approximate volume of revenue generated by Amazon by shipping a vendor’s products. This amount is based on the average selling price set for the customer at the time of shipment, which will be multiplied by the volume of sales during the period. It will be calculated as follows: ASP * Volume Shipped to the prospective customers.
What is Shipped Volume?
Shipped Volume is determined by dividing the shipped revenue by the Average Selling Price of the product. i.e., shipped revenue ÷ ASP.
What is a Shipping Tool?
Ship Works is a tool that connects to your seller central account, and you can download each order. It will enable you to govern information related to customer tracking, update the status of the online orders, can generate shipping labels for each order. Ship Station is another shipping tool that will function similarly, enabling sellers to create personalized packing slips for products and branded shipping labels.
What is SIOC?
Ships in Own Container provides information about those products that don’t need an Amazon over the box.
What is SLA?
It is called Service Level Agreement.
What is SMB Amazon Marketing?
SMB Amazon marketing is designed to promote your company’s products on the Amazon marketplace. This may involve using a series of advertising tactics such as Amazon PPC ad campaigns, Amazon SEO, Amazon review management, and more that will help in keeping your company’s products on top of search results for prospective customers.
What is SNL?
Small and Light is a fulfillment program that will facilitate setting low shipping costs for qualified products that will be small enough to fit into an envelope.
What is SOV (Share of Voice)?
Share of Voice refers to the absolute share of your brand’s market against the competitors’ products.
What is SPN?
It refers to a Service Provider Network.
What is a Sponsored Ad?
Amazon Sponsored Ad is the PPC advertising solution that will enable you to promote your products with keyword-targeted ads.
What are Sponsored Display Audiences for Amazon?
Sponsored Display is an advertising strategy designed to target customers through Amazon’s Sponsored Display ads, it’s a way of promoting your business through an innovative advertising strategy that will help your business to grow by generating more purchase volume by prospective customers who are all interested in your products.
What is a Squeeze Page?
Squeeze Page is a landing page that is specifically designed to capture opt-in email addresses from prospective subscribers.
What is a Shopping Cart?
The shopping cart is a temporary place on Amazon Page to store all the products viewed and that are intended to be bought by prospective customers and will reflect the most recent price of each product.
What is a Storefront
Storefront is a type of service that will enable sellers to create their respective brand stores on Amazon.com.
What is Subscribe & Save?
Subscribe & save is a feature that will provide benefits to customers to save from 5-20% on products they intend to buy just by signing up for the auto-shipment option.
What is Third-Party Seller?
Third-party Seller refers to the sellers who sell their products on the Amazon marketplace without selling them on Amazon First.
What is TOS?
It refers to the Terms of Service of Amazon.
What is an Unverified Review?
Unverified Reviews are left by a user who visited the Amazon website but hadn’t made any purchase of the products.
What is UPC (Universal Product Code)?
A machine-readable code that identifies a specific product and tracks basic information about it.
What is Upsell?
Upsell is a sales technique wherein the seller convinces customers to purchase more expensive products, may persuade them to go for upgrades, etc., in order to earn more profits.
What is UX?
The term connotes User Experience.
What is VA (Virtual Assistant)?
A virtual Assistant is a person who provides remote administrative assistance.
What is a Valid Tracking Rate?
Valid Tracking Rate is a performance metric from Amazon.com calculated as a percentage of shipping packages with valid tracking information. Valid tracking rate will be effective based on data from the last seven and 30 days.
What is a Variable Closing Fee?
Variable Closing Fee is the cost of Fixed expenses incidental to certain products from Amazon.
What is Variation Theme?
Variation Theme depicts the relationship between child listings and product listings.
What is VAT?
VAT is termed the Value Added Tax.
What is Vendor?
Vendor refers to the brands that sell directly to Amazon instead of selling to end customers. Amazon’s responsibility is to place the orders and take care of pricing strategy and inventory management.
What is Amazon Vendor Central?
Amazon Vendor Central is the User Interface for specific customers who intend to sell directly to Amazon.
Learn more about Amazon Vendor Central.
What is VIR?
Volume Incentive Rates are referred to as the rebates provided by vendors to make Amazon buy an additional volume of products from them. These will be provided as fixed or in the form of tier percentage on the total volume of products ordered by Amazon.
What is VPN (Virtual Private Network)?
A virtual Private Network is a kind of encryption that will allow the safe transfer of information to a less secure network.
What is a Warehouse Deal?
Warehouse Deal is a discount offer to the customers of amazon as used and returned products are sold to optimize waste and to minimize the liquidation of products of lesser quality.
What is a Wireframe?
A wireframe refers to a two-dimensional skeletal outline of an app or webpage that is under development. Wireframes provide a clear overview of the page layout, information architecture, structural outline, functionality, intended behavior, and user flow.
What is WS (Wholesale)?
It refers to the price at which products are sold in bulk quantities at lower prices.
What is WoW?
It is known as Week over Week.
What is X-Channel Management?
X-Channel Management is a way of selling their products by different brands across multiple channels of Amazon like Amazon Core, Amazon Go, and Amazon Fresh, to name a few.
What is YoY?
It means Year over Year.
What is YTD?
It refers to Year to Date.
What is a Zero Inventory?
Zero Inventory is an inventory control mechanism aiming to eliminate waste due to piling up product inventory levels. The objective is that sellers must keep a stock of those products that are needed and will be sold within a stipulated period.
