Amazon Marketing Stream Connector
If you are looking for an easy way to move your Amazon Marketing Stream data to BigQuery, MySQL, Snowflake, Redshift etc., look no further. Get started in minutes (no credit card required) with Daton’s Amazon Marketing Stream data connector and let us handle the API, Table mapping, data replication and integration process.
In addition to Amazon Marketing Stream, Daton can extract data from various sources such as sales and marketing applications, databases, analytics platforms, payment platforms, and much more. Daton will ensure that you have a way to bring any data to the desired destination and generate relevant insights.
Check our sources page for all the eCommerce data connectors that we support. If you have a custom requirement, you can request a connector, and we will build that connector for free.
Move Amazon Marketing Stream Data to your Warehouse
Here, we will focus on integrating Amazon Marketing Stream data into a data warehouse of choice:
- Amazon Marketing Stream to BigQuery
- Amazon Marketing Stream to AWS Redshift
- Amazon Marketing Stream to ADW
- Amazon Marketing Stream to Snowflake
- Amazon Marketing Stream to Amazon S3
- Amazon Marketing Stream to GCP MySQL
- Amazon Marketing Stream to GCP Postgres
- Amazon Marketing Stream to RDS Postgres
- Amazon Marketing Stream to RDS MySQL
4 Easy Steps for Amazon Marketing Stream ELT/ETL
Step 1
In just minutes, you can seamlessly integrate Amazon Marketing Stream with Daton and focus on analysis rather than worry about the data replication process.
Signup to Daton – Create your free account and activate the 14-day trial period
Step 2
Select and authenticate your Data Destination from the available destinations
Step 3
Select and authenticate Amazon Marketing Stream from our 100+ sources
Step 4
Let Daton do the heavy-lifting for you and you can focus on generating insights to grow your business
Amazon Marketing Stream is newly launched by Amazon, which provides advertising campaign performance reporting by the hour of the day instead of daily. Marketing Stream, currently in beta version, is offered by Amazon Advertising and it delivers near real-time performance data to advertisers. Online retailers are reducing the time & effort of integrating these massive amounts of data from different data sources to data warehouses using ELT tools like Daton.
Online retailers aim to stay ahead of increasing competition and make data-driven business decisions. They use multiple apps for handling various processes and verticals like customer support platforms, websites, inventory management, ads, payment gateways, CRMs etc. With Daton powered solutions, ecommerce brands and agencies can own their data and reporting.
Frequently Asked Questions (FAQs)
No, with our no-code cloud data pipeline you can start replicating your Amazon Marketing Stream data in just few minutes.
You can connect Amazon Marketing Stream to Bigquery in 4 simple steps and process up to 5 million rows for free. No credit card required!
If you are looking to connect Amazon Marketing Stream to Snowflake, Redshift, MySQL or any other data warehouse, we got you covered.
Our robust data connectors, transparent pricing, and comprehensive coverage of eCommerce ecosystem will accelerate your data and analytics journey. Contact us or start your free trial to know more.
We support more than 120 sources across the eCommerce and Retail ecosystem. Few of our popular sources are:
You can find all our eCommerce data connectors listed here
What is Amazon Marketing Stream?
Amazon is offering a beta version of its Amazon Marketing Stream service as of June 2022. The Amazon Ads team will deliver real-time performance data to advertisers via Amazon Marketing Stream. Only registered developers can access it. Rather than relying on the Amazon Ads reports API, the Amazon Marketing Stream delivers push-based data feeds multiple times a day. This minimizes API throttling that can occur with reports. With the new service, you can unify and analyze hourly advertising data feeds in a private, trustworthy data lake or cloud warehouse and then use tools like Tableau, Power BI, Google Data Studio, and others.
What are the benefits of Amazon Marketing Stream?
Instead of reporting aggregated data, Amazon Marketing Stream pushes delta values to help you better understand how campaigns perform. This real-time data allows you to better assess how campaign performance changes over time and fine-tune your digital marketing strategy. AMS offers several benefits when it comes to API-based reporting:
- Improved data granularity: Using the Reporting API, you get traffic and conversion data in hourly granularity rather than daily granularity. The data is automatically streamed to your AWS account, which you will specify when you sign up for the Amazon Marketing Stream data set.
- No API throttling: Amazon Marketing Stream data streaming makes it possible to avoid frequent API calls for intra-day updates, thus preventing throttling. This also increases data accuracy.
- Near real-time messaging: Be notified when campaigns are about to run out of budget.
- Detailed Information: Display all measurements in a single advert data set, such as performance at the goal ID, placement, or ad level. This includes specific data like keyword performance for a specific placement.
What are the different types of data available in Amazon Marketing Stream?
Amazon Marketing Stream includes two categories of data currently:
- Reporting data: Performance data, including traffic and conversion counts, is delivered to advertisers in real time, along with data dimensions necessary for analytics.
- Messaging data: Amazon currently sends real-time notifications for state changes and other occurrences. Budget consumption is one of these notifications and will alert you if your budget allocation changes by 5% or more. In the future, we will notify you about products becoming eligible, bid suggestions, and other occurrences.
How can Amazon Marketing Stream help Retail & Sales?
In addition to being able to track the success of their marketing campaigns, companies using AMS can also track sales, inventory levels, and other data from their Selling Partners. Retail, reporting, and messaging data can be stored in a private data lake or cloud warehouse technology like Amazon Redshift, Amazon Redshift Spectrum, Google BigQuery, Snowflake, Azure Data Lake, Ahana, and Amazon Athena. Turbocharge reporting, analytics, and business intelligence tools like Google Data Studio, Tableau, Microsoft Power BI, Looker, and others can be used to enhance reporting and analytics.
- Improved data granularity: Using the Reporting API, you get traffic and conversion data in hourly granularity rather than daily granularity. The data is automatically streamed to your AWS account, which you will specify when you sign up for the Amazon Marketing Stream data set.
- No API throttling: Amazon Marketing Stream data streaming makes it possible to avoid frequent API calls for intra-day updates, thus preventing throttling. This also increases data accuracy.
- Near real-time messaging: Be notified when campaigns are about to run out of budget.
- Detailed Information: Display all measurements in a single advert data set, such as performance at the goal ID, placement, or ad level. This includes specific data like keyword performance for a specific placement.
What are the requirements for Amazon Marketing Stream?
Requirement | Description |
Status | Beta |
Campaign Type | Sponsored Products only |
Region Available | North America (United States, Canada, Mexico) |
Cadence | Hourly |
Technology Needed | · Amazon Web Services Account Required · Data lake or Cloud Data Warehouse |
Historical Data | No. Data starts flowing in from the point of activation. As the data stream is real-time, amazon does not support replaying past events. |
Data Volume | Significant. Might lead to increased storage and query costs |
What are the costs associated with Amazon Marketing Stream?
The Amazon Ads team does not charge for Amazon Marketing Stream. However, you must consider how much data the Amazon Marketing Streams service gathers and how frequently it is updated to determine AMS’s overall costs. The more data you collect, the more data you must store. The cost of storing data increases as you consume more storage and computing power.
Near-real-time data feeds require additional processing and loading. The more active your system is, the more data you process and load, resulting in higher costs. This has consequences. For example, if you use Snowflake, you are processing and loading costs are based on two consumption-based metrics: usage of computing resources and data storage. If Snowflake is active, your costs increase accordingly.
Cost Variation between Amazon Ads reports and Amazon Marketing Streams:
| API Reports | · API reports are processed daily · Takes 60 minutes computing time per day · Roughly 20 GB data per month · Cost of Snowflake: $140/month (approx.) |
| Near-Realtime Streams | · Streams are processed every hour, every day. · Takes 5-10 minutes/hour computing time. · Roughly 2 TB data per month · Cost of Snowflake: $550/month (approx.) |
This example is hypothetical, but it illustrates the cost implications of using Amazon Marketing Streams and Snowflake instead of Amazon Ads. Even though you might use Amazon Redshift or Google BigQuery, the same cost and performance considerations will apply.
Although the implications may be slightly different, the same concept applies. You should not view the real-time data service as a unique kind of report. Because the data is streamed at higher speeds and volumes than conventional reports, even though Amazon Ads does not charge for AMS, you should be aware of the total cost of ownership when using a near-real-time data service.
What are the Datasets available in Amazon Marketing Stream?
Three crucial datasets that are part of Amazon Marketing Stream are:
- Sponsored Products traffic (sp-traffic)
- Sponsored Products conversions (sp-conversion)
- Sponsored ads budget usage (budget-usage)
Sponsored Products Traffic (sp-traffic)
Vendor Central and Seller Central users can measure the impact of Sponsored Products campaigns in terms of click, impression, and cost. Amazon Marketing Stream will automatically inject any adjustments to your queue. Amazon Marketing Stream validates the traffic by assessing the number of clicks, impressions, and cost. The final cost is expressed in local currency.
Sponsored Products Conversions (sp-conversion)
The sp-conversion dataset comprises conversion data from Sponsored Products campaigns. Conversion data is collected for Sponsored Products campaigns based on the hour at which clicks occur. Daily, weekly, and monthly conversion data is reported, and you should expect revisions up to sixty days after the initial click. Conversions are recorded based on the hour at which the clicks occur. The dataset contains conversion data relating to the number of units ordered within 30 days of an ad click where the SKU purchased was the same as the advertised SKU.
Sponsored Ads Budget Usage (budget-usage)
The budget-usage dataset provides the budget usage (budget consumption) of sponsored ads (Sponsored Products, Sponsored Displays, or Sponsored Brands) campaigns and portfolios. Advertisers receive notifications at every five percent interval of budget expenditure. Amazon Marketing Stream delivers budget usage updates in near real time. You should receive a notification shortly after your budget usage increases by five percent. Because of Amazon’s traffic validation process, you may be notified twice in the same way. For example, if a click is invalidated, your budget usage will drop under the five percent threshold.
Summary
With the new service, you can access all the data related to your product ads. As we mentioned, Amazon Marketing Stream “pushes” updates rather than “pulling” report snapshots in Ad reports. While report snapshots are still important for understanding performance, streams provide additional views into how well your media investments impact marketing strategies and broader business outcomes. Here are some more benefits of Amazon Marketing Streams:
- Automated, code-free API access to Amazon Ads data allows you to make direct use of campaign data sets, rather than undertaking messy and complex technical operations to create your own Amazon Ads API integrations.
- You can make use of real-time data to boost efficiency by monitoring campaign budget, reporting hourly performance numbers, and gaining insights to inform future campaign optimizations.
- Make use of intra-day insights, daily performance, and real-time analytics snapshots of campaign performance to boost your campaign optimizations.
- Link your eCommerce and Amazon activities to gain a comprehensive picture of campaign efficiency and campaign impact in relation to your campaign objectives.
You will be able to better gauge conversion metrics, calculated conversion rates, and conversion potential for various audiences and campaigns.
